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New York’s New Breastfeeding Campaign

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Kudos to The New York State Department of Health for it’s new breastfeeding campaign. The campaign,”Breastfeeding…For my Baby. For Me.” includes TV spots, online ads, and ads on buses and bus shelters statewide. The U.S. Department of Agriculture (USDA) is funding the campaign.  It will run through the end of October, and aims to reach out to new and expectant mothers, primarily in lower-income areas.  From the campaign’s press release:

Physicians recommend that mothers exclusively breastfeed for the first six months and continue to breastfeed beyond 12 months. For most women, breastfeeding is the safest and healthiest choice, as breast milk contains the recommended amount of nutrients and changes to meet baby’s growing needs.

Research shows that breastfed babies have higher IQs, stronger immune systems, and a lower risk of certain types of childhood cancers, allergies, and respiratory and gastrointestinal ailments.

Breastfeeding also has benefits for the new mother and has been shown to:

  • Help the mother’s body recover from pregnancy and labor by shrinking her uterus back to size and reducing any bleeding after childbirth.
  • Burn about 500 calories a day, so mothers more easily lose the weight gained during pregnancy.
  • Lower the risk of ovarian cancer and some forms of breast cancer.
  • Strengthen bones, helping to protect mothers against osteoporosis later in life.
  • Protect against Type 2 diabetes.
  • Help ward off depression.
  • Save time and money. Unlike formula, breast milk is always the right temperature and requires no bottles to wash and sterilize.

Information on breastfeeding can be obtained by calling the Growing up Healthy Hotline at 1-800-522-5006 or on the DOH Web site at

3 Responses to “New York’s New Breastfeeding Campaign”

It would be wise to educated women about breastfeeding after having breast implants. There seems to be a lot of confusion regarding this niche and most women are highly misinformed. Saline implants have progressed into being safe form of breast implants and it would be better if women contemplating implants understood that they pose no threat to their motherhood.

[...] blog on the NYT has a story about how the New York State Department of Health’s breastfeeding campaign focuses on one benefit of breastfeeding… weight loss. This fall, the New York State Department [...]

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I think that in theory it’s a good idea; at this point, whatever we can do to encourage women to breastfeed is good (as long as it’s true). But we need to be careful. Not all women lose weight while breastfeeding, and it is dangerous to play up the “it’s always desirable to be thinner” mindset. I was happy, though, that the model is “back to a size 8″ rather than a size 1.

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