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World Breastfeeding Week

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World Breastfeeding Week is right around the corner.  The official dates are August 1st through the 7th.  But this annual event has more or less morphed into Breastfeeding Awareness Month.  There are events going on all throughout August (and even September), nationally and internationally.  Here’s a link on the La Leche League site to see what might be happening near you.

Each year, World Breastfeeding Week has a theme. This year, it’s “Ten Steps to Successful Breastfeeding.”  There are videos to go with each of these ten steps:

Ten Steps to Successful Breastfeeding: Every facility providing maternity services and care for newborn infants should:
1. Have a written breastfeeding policy that is routinely communicated to all health care
staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant mothers about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within a half-hour of birth.
5. Show mothers how to breastfeed, and how to maintain lactation even if they should be
separated from their infants.
6. Give newborn infants no food or drink other than breastmilk unless medically
indicated.
7. Practice rooming-in – allow mothers and infants to remain together – 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
10.Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

Feel free to share your plans on how you are marking World Breastfeeding Week.