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NYT Story on Breastfeeding and Weight Loss

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The Motherlode blog on the NYT has a story about how the New York State Department of Health’s breastfeeding campaign focuses on one benefit of breastfeeding… weight loss. From the New York Times:

This fall, the New York State Department of Health created a series of TV ads aimed at women who qualify for assistance with the cost of groceries. Although some of the ads speak of long-term health benefits, the one creating the most buzz focuses on a more immediate result. It looks like an ad for a weight-loss product, with a woman dancing happily, boasting she has lost 16 pounds — and crediting breastfeeding rather than NutriSystem.

So what do you think of the ad?  Here it is: