MATERNITY and nursing bras have long been the ugly stepsisters to gorgeously constructed lingerie. If you became pregnant or nursed your child, scratchy, unadorned, matronly bras — probably colored inconspicuously “nude” or white — were your lot. Elisabeth Dale, the founder of the Web site The Breast Life, which has bra reviews and health information, says she thinks this was because functionality and sex appeal can seem incompatible.
Tony Cenicola/The New York Times
A number of designers have lately added flair to undergarments for a group long ignored in fashion: nursing mothers.
When your breasts “are in work mode, they don’t get to wear nice fabrics,” she said wryly, adding that you’re “sterilizing” your breasts “by putting them in a boring white milk curtain.”
But perhaps not anymore. Some of today’s maternity and nursing bras boast lace in conspicuous hues like coral or purple, with added features like rhinestones, and coy nicknames like Awakened by Her Desire and She Craved a Little Decadence. This, of course, along with convenient hooks that allow each cup to drop for easy access to hungry newborns, extra fastenings to accommodate diaphragm growth and comfortable linings…
Heidi Rauch, a 42-year-old founder of Belabumbum, a sleek but understated lingerie brand that started selling nursing-bras in 2003, said of the new crop: “They speak to the stereotypical end of what is sexy. It’s pushing the edge with rhinestones.” By contrast, she said, “Our stuff will make you feel better in your skin at a time when everything is feeling different, but it’s not like it’s overtly too sexy”…
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